David Bork client
The Little Red Book of Family Business was written both to sell books and as a marketing tool for David Bork’s other career — family business consulting. He wanted help editing his manuscript, typesetting the book, and printing the initial run.
The book - a concise collection of wisdom for family business owners – is honest and straightforward. The design echoes Bork’s writing style and sense of humor.
I designed promotional postcards and stickers to be slipped inside the book or stuck on the cover. This allowed Bork to use the book as a marketing device for a number of different situations including conferences, client relations and straightforward sales.
