The most important benefit a designer can provide is clarity.

Not just for the product or service being built, but also the organization building it.

 

1.

MOTIVATION

Products and services should fit into our lives in as humane a manner as possible. It takes thoughtfulness and elbow-grease, but we owe it to ourselves as humans.


2.

EXPERTISE

Successful product management & design involves Product Strategy, User Research, Visual Design, and Rapid Prototyping.


3.

Process

The design driven process includes Jobs-to-be-Done Analysis, Concept & Ideation, User Testing, and a close working relationship with engineering for Execution.