I design products that make our lives less ugly and more humane.


1.

MOTIVATION

Products and services should fit into our lives in as humane a manner as possible. It takes thoughtfulness and elbow-grease, but we owe it to ourselves as humans.


2.

EXPERTISE

Successful product management & design involves Product Strategy, User Research, Visual Design, and Rapid Prototyping.


3.

Process

The design driven process includes Jobs-to-be-Done Analysis, Concept & Ideation, User Testing, and a close working relationship with engineering for Execution.